Majored in Communication at the Federal University of Rio de Janeiro, Brazil, and moved to Finland selected for the Master Degree Program of Digital Culture at the University of Jyvaskyla. Founder of new media publishing house NEOCRONICA.ORG (http://www.neocronica.org) in 2005, releasing multi and transmedia stories, such as the series INCORPORATED, a criticism on corporative policies. In 2007, co-directed the project PRICELESS, documenting Brazilian loan companies’ irregularities. In 2008, participated in LiveHerring’08, a new media art exhibition organized by the Central Finland Council of Arts. As an Academic, published his Bachelor’s thesis on the ABED 2008 (International Congress of Online Education, Santos, Brazil), and works on narratives at newmediaFIX.org, in 2009. In the same year, presented a paper on YouTube self-broadcasts at the University of Salford, UK. Professionally, worked as a designer, market planner, editor and writer on advertising, especially in new media.